The last time I willingly wrote anything before this site, I was about fifteen, staring at a blank exam booklet and a word count that read like a prison sentence. I remember the specific dread of it. The certainty that whatever I produced would come out worse than whatever the person next to me was already scribbling. I decided, fairly early and fairly firmly, that writing was a thing other people could do and I could not. I went on to take a physics degree, partly because it promised a world where you could be right or wrong without having to phrase it nicely.
Thirty years later I keep a blog. I did not plan it. And the how of that is really the whole point.
This site started as a filing cabinet. My work was scattered everywhere — a security scanner I built here, a men's health protocol there, an article written under someone else's brand, a diagram tool I made because the existing ones annoyed me. None of it lived in one place. I wanted a single address I could point at and say: that is the stuff I have made. Nothing grander than that.
Then something I did not expect happened. Putting the work in one place made me want to explain it. And explaining it turned out to need the exact skill I had written off at fifteen.
Here is what nobody told me at school. Writing is not a talent you are handed at birth. It is a skill, and like every other skill I have picked up — networks, security, the physics I have never once used in a lab — it is built through effort, repetition, and being genuinely bad at it for a while first. I was not born unable to write. I had simply never done enough of it to stop being bad. The essays felt impossible because I had written a dozen of them. Do three hundred of almost anything and it stops feeling impossible.
So this is where I write now. I want to be honest about what that is, and what it is not.
It is not a content strategy. There is no calendar, no cadence, no quiet plan to post every Tuesday and feed an algorithm. I write an article here and there, when I have something worked out well enough to be worth the words. Some months that might be three pieces. Some months none. The irregularity is deliberate. The moment a personal site starts running to a schedule, it stops being a personal site and becomes a marketing channel wearing one as a costume.
It is also not a syndication front. When I republish something I wrote for one of the brands I work on, that piece gets pushed out — a summary, a link, the usual machinery that puts it in front of people. The articles I write natively here get none of that. No LinkedIn post. No thread. No cross-posting anywhere. If you are reading one of these, you either found it or someone sent it to you, and that is the entire distribution plan. That is on purpose too. I wanted one place that was not built for reach.
Three threads run through most of what I care about, and naming them here saves me re-explaining every time.
The first is technology, and specifically the gap between technology that earns its place and technology that is merely sold to you. Thirty years in and around ICT will do that to a person.
The second is men's health, which I came to later and more personally than I expected, and which I think is badly served by an industry that quietly profits from keeping it vague.
The third is personal responsibility — the deeply unfashionable idea that the person best placed to fix your situation is usually you, and that outsourcing your own thinking is the most expensive convenience there is.
Different subjects. Different evidence. The same underlying habit of mind. If a piece here does not obviously belong to one of the first two, it almost certainly belongs to the third.
I am aware of the irony. A man who spent decades avoiding writing now keeps a blog nobody asked him to keep, arguing for the value of doing hard things yourself instead of paying someone else to do them for you. But that is rather the proof of it. The writing was one of the hard things. I did it badly, then a little less badly, and somewhere in the middle it became one of the more useful thinking tools I own — because you cannot set a thing down clearly on the page until you genuinely understand it.
Which leaves me with a question, and I would put it to you honestly. Whatever the thing is that you have quietly decided you are simply not the type of person to do — are you sure that is true? Or have you just not yet done it enough times to be any good?